Our Story

Holly has always been completely fascinated by the unique. As a young girl she spent countless hours with her mother and grandmother in fabric and design stores thumbing through catalogs, looking at clothes, textiles, and drawers of apparel patterns. The love of design is an inheritance she embraces, and one that has served her well in all of her creative endeavors throughout the years. 

Settling in the Atlanta area with her two children, Holly and her family spend vacations along the coast, from Charleston to St. Simons Island or Ponte Vedra. Taking the leap from teaching and leaning into her coastal inspiration, Holly Shae™ was formed in 2020 with just an oyster shell and an idea. Since then, what started as an accessories and jewelry brand has evolved to Holly’s signature clothing line. 

Working side-by-side with female watercolor artists based in Georgia and South Carolina, Holly develops original watercolor prints that bring her Elevate With Ease™ patterns to life! With her work now sold in boutiques and resorts throughout the US, Canada and Europe, she hopes you will find the same love for her fusion of art and apparel!